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Road to Zero Coalition seeks to eliminate traffic deaths by 2050

Traffic accident fatalities are a sad reality on West Virginia's highways. Nationally, approximately 100 people die each day in traffic accidents. If a coalition of transportation safety groups is successful, however, that number will be reduced to zero by 2050.

The effort to eliminate traffic deaths, known as the Road to Zero Coalition, is spearheaded by the National Safety Council. According to the group's CEO, a combination of resources, leadership and technological advances will be necessary to meet their 2050 goal.

In all, over 675 organizations joined together to release a report on April 22 that outlined a plan to eliminate traffic deaths by 2050. These groups include trucking companies, suppliers and other groups with interests in highway safety.

The campaign has three major goals. First, increase seat belt usage. While 90 percent of all travelers use seat belts, it is the goal of the campaign to reach 100 percent. Second, safety advocates want to focus on technological advances. This includes everything from vehicle safety technology to improved access to trauma centers. Finally, it's important to cultivate a safety-first culture centered around lowering driving speed and ending distracted driving.

The goal of Road to Zero is admirable but ambitious. In the meantime, the reality is that vehicle accidents will continue to lead to fatalities and injuries on West Virginia's roadways. For injured drivers, it's critical that they seek immediate medical attention. If an accident was the fault of another driver, it may be possible to collect compensation. An attorney with experience in personal injury law could help that individual recover the medical bills for those injuries through filing a lawsuit or negotiating a monetary settlement.

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